Foundation course for Design Preamble- The course intents to introduce the fundamental elements and principles of design through a series of lecture and studio session.
Introduction: Understanding and defining design - range of understanding from multiple perspectives; Evolution of design as a field of study- influence of art, craft, engineering, architecture, and social sciences; Traditional, modern and post-modern understanding of design, School of Design - Bauhaus, Ulm, Design in India; Design as a creative professional career – career paths, courses and specializations. Exercises in free hand object drawing; Assignments on understanding design as a discipline and profession Study and Exploration of Design Elements: point, line, shape, form, tone, texture, sign, color-hue, value, saturation, Chroma and their relationship, color classification, color theories, color dynamics, color interaction, color form relationship; typography – type, typefaces and calligraphy, exploration of design elements in studio sessions through short hands-on exercises.
Design principles: figure-ground, contrast, cropping, balance, scale, proportion, mass unity, harmony, rhythm and variety, hierarchy, pattern, Gestalts law of visual perception, golden ratio, spatial and visual relationship in composition, use of grids in visual composition, exploration through studio work like making compositions using principles.